Designing forms to increase conversion

Often how a website’s forms are designed have a large impact on its conversion rate. Learn to remove unnecessary fields and streamline the User Experience (UX) to lead to impressive gains.

Often how a website’s forms are designed have a large impact on its conversion rate. We’ve seen many case studies like this famous one from Expedia explain how removing unnecessary fields and streamlining the User Experience (UX) can lead to impressive conversion rate gains.

Reducing friction increases conversion rate, and leads it to becoming a key element in the successes of a website.

Read the full article on The Tomorrow Lab’s blog